Global business leadership. A builder’s approach to the future of work.
Suds has led complex multinational businesses and client organisations across WPP, with responsibility for commercial strategy, transformation and the development of new technology-led services. His focus has been on unlocking growth for clients through cutting-edge data and consulting techniques. His career spans more than US$35 billion in managed marketing spend across 53 countries.
His client work includes Unilever, Coca-Cola and Kimberly-Clark, alongside 75 other clients across personal care, food and beverages, infant and adult care, paper products, home care, cosmetics and male grooming; banking, insurance, mobility and automotive; jewellery, luxury, tyres and building materials; and semiconductors, B2B technology, B2B retail and B2B ingredients.
His leadership roles include Global Vice President, AdTech & Audience Solutions at WPP; CEO, Developing Markets at tenthavenue; Regional Chairman of WPP Team Unilever across Asia and Africa; and Chief Transformation Officer at Mindshare Asia Pacific. His global Unilever remit encompassed a 1,350-person organisation across 34 countries.
He established engineering and digital marketing centres in Singapore, London and New York, developing capabilities across AI-driven optimisation, audience data and commerce. His experience combines commercial leadership with the design of technology, teams and operating models.
At Emergent, he is applying that experience to building cognitive products and AI-native services. His Growth Planning System translates an integrated body of strategic knowledge and judgment into a working system, providing a practical foundation for Emergent’s approach to developing products around exceptional expertise.
He is also the author of Emergent, where he examines AI through economics, philosophy and anthropology, connecting changes in technology with how people work, organisations function and value is created.
