Your decisions & standards.
The system is configured around the questions you need to answer, the commercial trade-offs involved and the standards against which a recommendation should be assessed.
BESPOKE ENTERPRISE COGNITIVE SYSTEMS
Client Brain
A thinking system built around your business.
Client Brain is a bespoke cognitive system built around the decisions your business needs to make.
Powered by Emergent Brain, it is designed to bring the Autonomous Thinking Core together with your proprietary knowledge, expert methods and standards of judgment.
THE AUTONOMOUS THINKING CORE
Independent thinking. & Your business’s context.
Every business has its own priorities, constraints, history and ways of evaluating a choice. Client Brain gives the Core the context needed to reason about that particular business.
The Core’s role is to determine what a decision requires: which evidence matters, which explanations deserve testing and what different courses of action could change. It is designed to direct specialist investigations, examine competing hypotheses and reconsider conclusions when the evidence demands it.
Autonomous Thinking Core
Your knowledge & methods.
Approved business data, proprietary research, historical decisions and expert methodologies provide the foundation. Relevant external evidence and specialist capabilities extend what the system can examine.
A capacity that can improve.
Emergent Labs is developing learning mechanisms through which reviewed decisions, expert feedback and observed outcomes can improve reasoning methods, memory and tool use. For a Client Brain, that development must respect the enterprise’s agreed knowledge, confidentiality and intellectual property boundaries.
FROM QUESTION TO JUDGMENT
Find the cause. Examine the choices.
An illustrative investigation: category growth is slowing despite increased marketing investment.
The immediate question may be whether to spend more. The deeper question is what is limiting growth.
Changing demand, distribution, competitive propositions and brand relevance could imply very different responses. The Core’s task is to identify evidence that distinguishes those explanations, determine what needs investigating and examine which actions could address the cause.
A recommendation should show why a course of action is justified, what assumptions it depends on and what remains uncertain. Leadership can examine and challenge the thinking behind the choice.
WHERE WE FOCUS TODAY
Consequential decisions in strategy, marketing & growth.
Our current commercial focus is marketing, consumer intelligence, business strategy and growth. Each Client Brain is configured around the organisation’s particular questions, evidence and methods.
Consumer & category growth
Investigate changing needs, category dynamics, growth drivers and opportunities across brands and markets.
Business & market strategy
Examine market priorities, new opportunities, competitive responses and strategic trade-offs.
Brand, portfolio & innovation
Connect consumer understanding, portfolio performance and innovation choices to commercial objectives.
Marketing & investment decisions
Evaluate audience priorities, communications, channel choices, marketing investment and measurement.
Executive decision support
Bring evidence, competing explanations and strategic options together for leadership review.
HOW CLIENT BRAIN IS BUILT
Start with one decision. Extend as capability is demonstrated.
Define the decision.
Agree the problem, intended users, constraints and standards of judgment. Establish how the quality of the work will be assessed.
Connect the knowledge.
Identify the approved information, business data, research and relevant external evidence the decision depends on.
Incorporate the expertise.
Bring the organisation’s decision criteria, specialist methods and professional standards into cognitive playbooks and reasoning procedures.
Engineer the system.
Configure the Core and its supporting agents, models, tools, interfaces and enterprise integrations around the agreed work.
Evaluate & extend.
Compare the work with experienced professionals against agreed standards of decision quality and effort. Refine the system and extend its scope where demonstrated results support it.
Data, intellectual property, security and deployment arrangements are agreed with each enterprise.